The standard choice of typeface is explained by the already well-known Google concept: the simpler, the better. Their feature is a simple sans-serif typeface like Myriad Pro or Verdana. The Chrome logo often contains lettering that complements the original trademark.

Perhaps that is why the developers never changed the general concept, limiting themselves to only minor adjustments to the palette and experimenting with graphic design techniques. From a marketing perspective, this is a successful design that has become an invariable brand attribute. The unique icon makes the browser recognizable and emphasizes its visual identity. In turn, the latter is formed by three segments, each of which is restricted and has its color. In doing so, they placed the blue circle in a wide white ring, separating it from the multicolored fragments.Ĭhrome’s trademark is an abstract multicomponent disc-shaped figure composed of a small blue circle and a wide, colorful ring. The artists left a shift in shades from dark (at the edges) to lighter (closer to the center). Despite the significant simplification of the graphics, the gradient has not disappeared. As designer Steve Rura admitted, this was done to show the simplicity, accessibility, and speed of Chrome. In 2011, the 3D emblem was replaced by a flat 2D artwork reminiscent of the new Chromium icon. Shallow light gray furrows are visible on the yellow segment. Along the edges are three raised curved panels: yellow, green, and red. Inside is a large blue ball located in the very center. The Chrome logo depicts some technological innovation. This makes the surface appear smooth and shiny. The developers have achieved a three-dimensional effect thanks to smooth gradient transitions, dark, almost black shadows, and white highlights. It appeared in 2008, and with it a 3D-style circular emblem. Almost twenty years after this event, the corporation acquired its browser.

Zotero chrome icon gray